A More Marketable Dodge Viper for the Masses

The next generation Dodge Viper SRT10 will be more ‘user-friendly,’ according to the CEO of Dodge.

According to a report by Automotive News, the new Dodge Viper SRT10 “will appeal to a broader segment of the market.”The comments were made during a conversation with Dodge chief Reid Bigland, who also said that “It was a little crude in the past, and to a certain extent that was its appeal because you really needed to have your wits about you when you got behind the wheel to keep that thing on the road. And that thrill of driving a Viper was kind of unlike any other.”

Apparently Dodge won’t completely upend the successful Viper formula, as Bigland further commented that he thinks “it still will be a thrilling ride with respect to the new one but offer a few more creature comforts that people come to expect in a high-performance vehicle today…

Those who were attracted to the Viper in the past will certainly be attracted to this new Viper. Guaranteed!” We are taking that to mean a new Viper with added features and perks in the cockpit. What those will be, exactly, are still up in the air. We expect the new Viper to debut sometime in 2012 as a 2013 model.

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